What is a Content Audit?

A content audit involves reviewing and analyzing your existing content to improve its effectiveness. Here’s how to conduct one:

1. Inventory Your Content

List all existing content and categorize it based on type and performance.

2. Analyze Performance

Use analytics tools to assess which content is performing well and which is not.

3. Identify Gaps

Look for content gaps and opportunities for new topics.

4. Update or Remove Content

Revise outdated content or remove content that no longer serves a purpose.